課程資訊
課程名稱
公益創業及社會企業
Social Entrepreneurship and Social Business 
開課學期
101-2 
授課對象
管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
謝冠雄 
課號
GMBA7063 
課程識別碼
749EM0860 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期四A,B(18:25~20:10) 
上課地點
管一405 
備註
本課程以英語授課。Global MBA degree & certificate學生優先。
限本系所學生(含輔系、雙修生)
總人數上限:50人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1012SESB 
課程簡介影片
 
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課程概述

公益創業及社會企業
(請看英文版) 

課程目標
(請看英文版) 
課程要求
(請看英文版) 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
(請看英文版) 
參考書目
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
2/21  Course Objectives/
Teacher Background/
Course Syllabus/
How to obtain “A” and “A+” grade/
Star (*) and Pound (#) system/
What is the key word for this course?
Motivation for this course/
Ashoka and Grameen Bank/
Questions/
 
Week 2
2/28  National Holiday 
Week 3
3/07  Observations and social issue questions/
Social Business Definition/
Book review: book list/
Groups for social business plan/
Muhammad Yunus speeches (Duke U 2010, Lugano 2012)/
Questions
 
Week 4
3/14  Social Entrepreneurs//
Class project and groups/
Book review format/
Assessing potential initiatives/opportunities/
What is an Entrepreneur?/
What is a Social Entrepreneur?/
Becoming a social entrepreneur/
Six qualities of successful social entrepreneurs/
What causes the failures? 
Week 5
3/21  Microfinance//
Book review: due May 15/
Homework1 due April 4/
Microfinance Definition/
Microfinance-Grameen Bank style/
Toms Shoes Case Discussion/
“Pennies for Peace”
 
Week 6
3/28  Healthcare/Education//
Event on March 31 (banquet for homeless)/
Homework1 due April 4/
Microfinance interest rate issue/
TOMS Shoes case discussion/
Methods of frauds in the non-profit sector/
“Pennies for Peace” what went wrong?
Becoming a social entrepreneur/
Six qualities of successful social entrepreneurs/
Group Case Study-Business Plan/
Healthcare: OneWorld Health/
Education: CAMFED/
 
Week 7
4/04  Spring Study Break (April 3-5) 
Week 8
4/11  Social Entrepreneurship:
Defining Mission//
What is “poverty”?/
Event on March 31 (banquet for homeless)/
Book review: due May 15, reminder submit your book choice (title, author) by April 18/
Group Case Study-Business Plan, first team meeting, discuss the area of your interest and business innovation by April 18/
Education: CAMFED/
Mission/
How to define/
Planning cycle/
Examples

 
Week 9
4/18  Recognizing Opportunities//
Book review: due May 15, reminder submit your book choice (title, author) by April 18/
Group Case Study-Business Plan, area of your social interest and business innovation by April 18/
Mission (recap)/
Business Example: Ben and Jerry's/
Home work 2 instruction/due May 8 midnight/
Opportunities/
Assessing opportunities
Window of opportunities/
Confirmation: Target customer survey/
 
Week 10
4/25  Mobilizing Resources//
Book review: due May 15: book choice (title, author)/
Group Case Study-Business Plan, area of your social interest and business innovation/
Home work 2 due May 8 midnight/
No class on May 2; next week’s invited talk is moved to May 16 (Thur) 6PM/
Window of opportunities/
Mobilizing resources/
Four phases of resource assessment/
Examples: NFTE, PSI, GuateSalud, Crackerteria/
Ten Tips for Reducing Initial Cash Needs/
The 8th Habit
 
Week 11
5/02  Invited Speaker (moved to May 16 at 6PM) 
Week 12
5/09  Ten Paradoxes of Social Enterprises//
Book review: due May 15/
Group Case Study-Business Plan, area of your social interest and business innovation/
Home work 2 due May 8 midnight/
Invited talk next week: May 16 (Thur) 6PM /
(please come early! The regular class will follow the talk till 8:30 PM)/
Why businesses fail?/
Ten Paradoxes of Social Enterprises/
The 8th Habit…and the story of Shokay/
The question for you…
 
Week 13
5/16  Business Model Canvas 1//
Invited talk: May 16 (Thur) 6PM
The Big Issue Taiwan, Fines Lee/
MORE business plan/
Business model: definition/
Business model canvas (BMC)/
The nine elements of BMC/
Caution: “Great Businesses Don't Start With a Plan”
 
Week 14
5/23  Business model canvas(BMC)-2//
The nine elements of BMC:/
Key Partners/
Key Activities/Products/
Key Resources/
Value Propositions/
Customer Relationship/
Channels/Distributions/
Customer Segments/
Cost Structures/
Revenue Streams/
Examples: Private banking, Google, Skype, Groupon/
Case group practice: each group draft own canvas
 
Week 15
5/30  Book review-selected reports 
Week 16
6/06  Measuring Performance and Social Validation//
Group presentation dates June 13 and 20/
Special Event on June 12 (Wed) 5:30-6:30 PM: Visit Grace Home Center, which provides food and shelter to the homeless and the poor! Meet at 5PM at MRT Gong-guan station, Exit 2/

M.O.R.E. (review)/
Elements of a Business Plan (review)/
Business Model/
Marketing (review)/
Measuring Social Return
 
Week 17
6/13  Business Plan Presentation 
Week 17
06/12  field trip visit Grace Home Center: serving homeless meals and shelter
5PM, June 12(Wed) at Exit 2, Gongguan MRT station 
Week 18
6/20  Business Plan Presentation